MEDIA PLANNING & BRAND MANAGEMENT

Marketing & Digital Communication | LUMSA 2018-2019

Welcome to the Media Planning & Brand Management course website. Here you'll find all the slides presented in class and other information regarding this course.

My name is Stella Romagnoli and I'll be your teacher this year. I have a long experience in Marketing Communication and Brand Strategy. I've worked for more than 30 years in major companies managing brands, advertising, media, sponsorship, events and more.

It will be a pleasure to teach you what I have learned during these years. We will explore the more updated theories and look into real case studies.
So welcome! I look forward to seeing you in class.